Media industry conference session reporting and content marketing
Click here for a complete listing of Tyler Nesler’s Streaming Media Magazine Short Cuts articles
Highlights:
How YouTube and Paramount Maximize QoS and QoE in Live Streaming Workflows
Although quality of service (QoS) and quality of experience (QoE) are critical to successful VOD and live streaming delivery, the metrics used and the workflow challenges are different for live. YouTube's Sean McCarthy and Paramount's Nishant Sirohi enumerate the differences and the key strategies for succeeding with live when the stakes are high in this conversation with PADEM Media Group's Allan McLennan at Streaming Media Connect.
How Can Publishers and Advertisers Monetize Roku’s Platform?
Head of Roku Exchange Charlie Goodman and Future Today Marketplace VP Tim Ware discuss the opportunities and the challenges of monetizing the Roku Channel and Exchange for programmers, distributors, and advertisers alike in this clip from their panel at Streaming Media Connect 2024.
How DAZN Leans Into the Curves of Consumer Engagement
Delivering premium content to broad audiences means acclimating to the viewing habits of different consumer demographics, which can make serving younger viewers with typically longform content like live sports challenging for sports streamers like DAZN. In this clip from Streaming Media NYC 2024, DAZN Global CRO and President USA Walker Jacobs discusses the engagement curves of social and CTV viewers and how DAZN has learned to lean into them.
Are CTV Platforms Like Google TV Creating a New Entertainment Sector?
CTV platforms like Google TV are filling the void as traditional cable systems recede from their former ubiquity, and arguably creating an entirely new category of content distributor, contends Google TV Product Manager UX Rob Caruso in this fireside chat with Media Universe Cartographer Evan Shapiro at Streaming Media NYC. Shapiro even coins a new term for this new entertainment sector: ‘Collabregator.'
How CBS Sports Approaches Cloud vs. On-Prem Streaming Workflows
Most of the essential elements of streaming workflows and architecture are moving toward the cloud, but the fundamental question driving streaming workflow development should always be not how do we migrate this or that process to the cloud, but what will serve the production and the viewer best, according to CBS Sports Senior Director, Advanced Production Technology Corey Smith, who breaks down these questions in this discussion with Eyevinn Technology's Magnus Svensson from Streaming Media Connect 2024.
Netflix, Disney, and the State of Paid Subscription Sharing
At the end of 2023, when Netflix reported eye-popping profits from its widely publicized crackdown on subscription-sharing and the surcharge sharers would henceforth have to pay, concerns arose around the industry that other subscription streaming services from premium to niche would soon be following suit and restricting the common practice of subscription sharing with their user base. In this candid debate from February's Streaming Media Connect 2024, TVREV's Alan Wolk, ESHAP's Evan Shapiro, and Hub Entertainment Research's Jon Giegengack discuss who's cracking down and how much they're enforcing new restriction, and what if any benefit smaller-market services are likely to gain from following Netflix's lead.
How Amazon and Disney Define the Edge in Content Delivery
Where is the edge when it comes to streaming? Experts from Disney Streaming and Amazon Web Services offer their take in this clip from Streaming Media Connect 2023.
How Does CNN Max Complement Warner Bros. Discovery's Current Content Strategy?
Where does CNN Max sit in the Warner Bros. pantheon alongside (HBO) Max and other platforms and associated brands? Warner Bros. Discovery Product Manager Dan Trotta lays out the initial strategic vision in this exchange with ESHAP's Evan Shapiro in this Streaming Media Connect 2023 clip.
NAB New York: Advanced Streaming and FAST Revenue Strategies for Local TV
How can broadcasters go beyond antiquated methods to provide fresh chances for profit on their FAST and AVOD channels? Beyond programmatic, where are the income opportunities, and how can they be realized? Which vendors are interacting with marketers on streaming the most successfully, and why are they doing so? Leading industry professionals from NBCUniversal Local, CBS News, Scripps, and The Weather Company debated these topics on a panel at NAB New York.
NAB New York: How Tubi Is Surging in the Streaming Wars
Tubi, the free streaming service owned by Fox, flew under the radar for years, but now the industry has taken note of its surging popularity. At NAB New York, Peter Kafka, Business Insider's chief correspondent about the TV/streaming landscape, talked with Tubi CEO Anjali Sud about the TV/streaming landscape and how her company is changing the ways that people watch.
On Wednesday, May 22, 2024, at Streaming Media NYC, media cartographer Evan Shapiro sat down with Charlie Collier, President of Roku Media and former President of AMC, for a deep dive discussion about the development and current dominance of Roku, the #1 streaming TV platform in America. They talked about how Roku's UI brings "simplicity and delight" to their EPG, the ways that Roku collaborates with other platforms and publishers, and the need for a new media ecosystem to support creative risk-taking in the streaming era.